Free US shipping · 30-day money-back guarantee · Ships fast from the US
For women on their feet all day

Soft heels.
Finally.

The lotions, the Vaseline, the $8 tubes — they just grease over the cracks. This maximum-strength 42% urea stick dissolves the dead skin instead, while you sleep. Two minutes a night.

★★★★★ 4.8 · 2,418 reviews
$24 3-Pack $59 · $19.67/stick — best value
42% urea + 2% salicylic acid No-mess twist-up stick Free US shipping
Soft in days or your money back
42%Urea
Rooted Heel Stick — 42% urea + salicylic acid twist-up stick for cracked heels
baby soft · finally something that works · no more cracked heels · 2 minutes a night · smooth in days ·  baby soft · finally something that works · no more cracked heels · 2 minutes a night · smooth in days · 
You've tried everything

The drugstore tube never worked. It wasn't you.

Standing all day leaves heels dry, rough, and splitting. Ordinary lotions and petroleum jelly just sit on top and grease over the problem — and the one ingredient that actually dissolves thick, dead skin is missing or under-dosed in almost everything on the shelf. So you gave up. Fair.

The difference is the dose

Ordinary lotion & petroleum jelly0% urea
Typical drugstore heel cream10–25% urea
Rooted Heel Stick42% urea + 2% salicylic acid

Urea is the difference between moisturizing the surface and dissolving the dead layer that's causing the cracks. Your old creams didn't fail because nothing works — they failed because they didn't carry the dose.

Drag to see

Rough & cracked → smooth in days

Day 1 Day 14

Illustrative of typical skin-texture change with nightly use. Individual results vary.

Two minutes, every night

A ritual you'll actually keep

1

Twist up

No jar, no scooping, no greasy fingers. Just twist the stick up like a balm.

2

Glide over heels

Swipe across clean, dry heels and rough spots before bed. Pull on socks.

3

Wake up softer

It works overnight. Smoother in a few days; deep cracks soften over 1–2 weeks.

42%
Urea

Why a stick works when creams don't

Urea is a humectant and keratolytic — it pulls moisture deep into the skin and dissolves the thick, dead layers that ordinary lotion just coats. At a maximum-strength 42% with 2% salicylic acid, paired with shea butter, tea tree oil and vitamin E, it does the work the $8 tube couldn't.

Urea is a well-established cosmetic ingredient for very dry, rough, callused skin.
Rooted Heel Stick with the cap off, showing the 42% urea balm
Choose your rescue

Start with the 90-day rescue

Each stick is a 4–6 week supply of nightly use. Heels that took years to crack take a few weeks to fully turn around — the 3-pack carries you through the whole 90-day reset at the lowest per-stick price, about 65¢ a night.

Try it for 30 days. Not baby-soft? Full refund — keep the stick.
Free US shipping — no minimum · Ships fast from a US warehouse
A hand holding the Rooted Heel Stick
4.8
★★★★★
2,418 verified reviews
In their words
★★★★★

"My heels were so cracked they'd catch on the sheets. Two weeks of this and they're baby soft. Finally."

TR
Tanya R.
Verified buyer
★★★★★

"I'm a nurse — 12-hour shifts on my feet. This is the only thing that's kept up with my heels. No mess, lives in my bag."

DM
Denise M.
Verified buyer
★★★★★

"I'd given up on foot creams. This one actually dissolved the dead skin instead of just sitting on top of it."

CP
Carol P.
Verified buyer
★★★★★

"Standing in retail all day destroyed my feet. A week in and my cracked heels are smooth. Wish I'd found it years ago."

YT
Yvonne T.
Verified buyer
★★★★★

"Double shifts on concrete floors. I'd tried everything off the shelf — by day 5 I could see the difference, and the cracks finally stopped catching on my socks."

MG
Maria G.
Verified buyer
★★★★★

"Three days. THREE. After years of rough, cracked heels I felt the difference in three days. Finally something that does what the label says."

SV
Sandra V.
Verified buyer
★★★★☆

"I'm 67 and my heels were like tree bark. The deep ones took closer to three weeks, not days — but they're smooth for the first time in years. One star off because I'd love an unscented version."

LK
Linda K.
Verified buyer
★★★★★

"I was too embarrassed to wear sandals at my granddaughter's graduation last year. Two weeks of this every night and I wore them all weekend. My feet feel renewed."

GH
Gloria H.
Verified buyer
★★★★★

"Teaching means eight hours standing. Vaseline under socks never did anything but stain the sheets. This actually absorbs and works the dead skin off. Baby soft by week two."

KB
Keisha B.
Verified buyer
★★★★★

"Fully expected to send it back — I bought the single just to prove it wouldn't work. By day 6 the split on my left heel had closed up. Came back for the 3-pack."

DS
Donna S.
Verified buyer
★★★★★

"Ten-hour warehouse shifts. The stick is what I didn't expect to matter — no greasy hands, no jar, two minutes and done. First nightly routine I've actually kept."

AM
Angela M.
Verified buyer
★★★★★

"Hairdresser, 30 years on my feet. My heels would split so deep it hurt to walk by Friday. Three weeks in, the splits are gone and they're baby soft. I keep one at my station now."

RW
Rhonda W.
Verified buyer
Soft
or free

Soft heels in 30 days — guaranteed

Use it every night for a month. If your heels aren't noticeably softer, email us for a full refund and keep the stick. The only thing you're risking is staying cracked.

Good questions

The honest answers

Most people notice smoother, softer skin within a few days. Deeper, long-standing cracks soften over one to two weeks of nightly use. Keep going — heels that took months to get rough don't reset overnight.

At night, on clean dry feet: twist up, glide the stick over your heels and any rough spots, then pull on a pair of socks. Two minutes. That's the whole ritual. It's strong exfoliating skincare, so skip any open or broken skin and patch-test first if your skin is sensitive.

No. The twist-up stick means no jar, no scooping, no greasy hands, and nothing slippery on your bathroom floor or sheets. It tucks into a bag for shifts on the go.

Maximum-strength 42% urea with 2% salicylic acid — the actives that dissolve thick, dead skin — plus shea butter, tea tree oil and vitamin E to nourish and soften.

A light, natural herbal scent from the tea tree oil — it's not unscented. It fades as the balm absorbs, and with socks on you won't notice it after a few minutes.

Because the $8 tubes are mostly water, glycerin and wax with little or no urea — which is why you've already thrown a few away. One stick carries the full 42% dose for 4–6 weeks of nights; on the 3-pack that's about 65¢ a night. And if it doesn't outperform everything you've tried, the guarantee means it costs you nothing.

Orders ship fast from a US warehouse, and US shipping is free on every order — no minimum, no codes.

You're covered by our 30-day money-back guarantee. If your heels aren't softer, email us for a full refund — and keep the stick.

90-Day Rescue · 3-Pack
$59